Category Archives: Marketing Case Histories
New Zealand Alzheimer’s Society hits a nerve with a memorable promotion:
ERASER USB FLASH DRIVE
Design a memorable piece of communication that raises awareness of the disease’s early warning signs, like memory loss, as well as reminding everyday New Zealanders of the importance of Alzheimers New Zealand.
Concept: Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them’, with the reverse side featuring the Alzheimer’s New Zealand logo and website.
Results: Alzheimer’s New Zealand distributed these eraser/usbs amongst the public, various local organizations, as well as distributed them to local politicians, with a letter, in an attempt to raise awareness of the charity. Feedback has been very positive and they’ll hopefully continue to leave people with some sort of understanding of what people with Alzheimer’s go through everyday, and where they could turn for more information and support.
Recommendation: While I believe this was a very creative promotion, I would have liked to see a call to action with this promotion in order to help the organization achieve their ultimate goal of awareness as well as give them stronger, more measurable results.
Either way, I rate this promotion with an A+ grade because of it’s creativity and unique approach.
This promotion is a great example of how to take the ordinary and turn it into the extraordinary!
Marketing executives know, up to 70% of direct mail messages get thrown away within seconds and many of them don’t even get opened. Higher readership ensures higher response rates. Marketing & sales messages must get immediate attention and create impact when the mail is delivered.
That was the dilemma facing the St.Louis Rams NFL team.
Wanting to create a “buzz” in the corporate community through the executive network, the St. Louis Rams wanted to market their upscale boxes and luxury seats to appropriate corporations.
They saw the Brandelope and immediately sensed this was no ordinary mailing envelope.
The high impact envelope
that gets results!
The St. Louis Rams were concerned that the message they spent many hours designing and printing would take a flap-first dive into the garbage can.
In fact…A recent analysis of response rates validated their belief that the largest percentage of direct mail campaigns remain sealed in a bland, typical bulk mail envelope.
The Brandelope is designed to get the attention that your company deserves which is exactly why companies like the St. Louis Rams are purchasing them!
If your mailing looks like it’s not important, then people don’t think it is important. Brandelope’s get opened which is the first and most crucial step in delivering your message.
Financial planners, Internet businesses, Magazines…Companies both large and small are turning to the Brandelope for their high impact marketing envelopes.
Direct mail is an important part of marketing any company. Can your company afford to develop, print and mail information that will remain unopened and be tossed in the trash?
Chris Morrissey is the Owner of Proforma Big Dog Branding, a premier provider of printing services, promotional products multimedia production and ecommerce solutions. To reach Chris: email@example.com; http://www.bigdogbranding.com/.
A nationwide bank with over 6,000 branches relied heavily upon television advertising to make sure their brand name was top-of-mind whenever a consumer found themselves needing the services of a financial institution.
While this approach accomplished their goal on a broad scale with consumers, what it failed to develop were those all-important relationships with local businesses.
What the bank didn’t know was that there was a product available which would empower all of their loan officers to really become top of mind and build the banks brand and marketing message for nearly eight hours per day.
The Product: The bank’s very own donut box!
Initially they resisted the idea but as they heard the facts that were presented to them, they quickly changed their minds.
- Using their own donut box encourages early morning sales calls by their own loan officers.
- Their own customized box costs far less than lunches, dinners & sporting events.
- Loan officers dropping off donuts is quick and easy.
- Their donut box sits by the coffee pot all day building their brand like a “silent salesman”.
- Food is one of the most-effective tools to develop relationships.
- Dropping off donuts buys every loan officer 20 minutes of the prospects time.
The Banks Results?
While there are stock boxes that many banks have chosen to use (see below), this bank was so happy with the results of using their own custom designed box, they’ve ordered over $100,000 in custom donut boxes for their loan officers to use and they haven’t received any bail-out money from the government.
In this economy, building business requires building relationships and our custom donut boxes can help you build those relationships one bite at a time.
Stock Designs for Banks and Financial Institutions.
Chris Morrissey is the Owner of Proforma Big Dog Branding, a premier provider of printing services and promotional products and ecommerce solutions. To reach Chris: firstname.lastname@example.org; http://www.bigdogbranding.com/.