Personal relationships protect buyers.
Here is yet another example of what can happen when dealing with companies over the internet. Pricing may look good, but product quality is often times lacking. Nobody wants to have their logo associated with a poor quality product.
Here’s an example that has picked up some negative attention for obvious reasons. Imagine as a buyer that you find a great online deal for moisture management shirts. You place your order and have them decorated with your brand and then find out after the fact that the care instructions are extremely offensive.
My advise… There are tangibles that internet companies cannot provide and the biggest one of these is a trusting relationship that you have a marketing professional looking out for you.
Gentlemen if you happen to ever buy a shirt that reads like this, tread lightly… That is unless you like quality time with your couch.
(This is an actual tag from the inside of a shirt)